An SEO agency that builds the work in from the start
Ranking has less to do with tricks than with whether the page actually answers what people are searching for. We build that in from the beginning instead of selling it as an add-on — and we have written the whole method down so you can see exactly what the work is.
Something else? Write to us in your own words at the top of the page.
Why SEO sold separately usually gets expensive
When search optimisation is sold as its own service, it means the site was built without it. Structure, URLs, headings and content were decided without reference to what the market searches for — and then somebody has to correct it afterwards.
That is possible, but it is more expensive and the result is worse. A site structure that grew in the wrong direction cannot be optimised with a few meta tags. It has to be rebuilt.
The single biggest mistake we see is companies describing themselves in their own words. A clinic writes the name of the treatment; the patient searches for the symptom. A manufacturer writes the product category; the buyer searches for the application. The gap between those two vocabularies is often the whole difference between being found and not.
With us the work is part of the monthly fee. Not because it is free, but because a site built without it costs more to fix than it would have cost to do right.
What the work consists of
Six parts, and none of them is secret. Each card goes to the section of our guide that explains how it is actually done.
Keyword work that starts with the business
We look for what your customers actually type, not for the broadest terms with the highest volume. Mismatched search intent is the most common reason good content never ranks.
Read moreTechnical foundation
Server-rendered, fast and correctly indexed, with sitemap, canonical tags and structured data. The part that has to be right before anything else counts.
Read moreOne page per thing
A single page covering five services rarely ranks for any of them. We build structure and internal linking that matches how people search.
Read moreContent that answers
Written to answer the question rather than to hit a word count — and with a clear author, because that is what Google weighs when everything else is equal.
Read moreBuilt for AI search
Your customers ask ChatGPT and Perplexity too. Server-rendered content, schema, and answers that survive being lifted out of context decide whether you get cited.
Read moreOngoing follow-up
We read Search Console every month, build out what shows demand and fix what does not work. SEO is a process, not a delivery.
Read moreTwo ways to buy SEO
The comparison is about the arrangement, not about who is better at the work. Both models can be executed well — but they lead to different work, and to different invoices.
| SEO as a separate service | Built into the monthly price | |
|---|---|---|
| When the work starts | After the site is built | Before the structure is set |
| Site structure | Inherited, then corrected afterwards | Laid out around search intent from the start |
| Technical foundation | Depends on who built the site | Our responsibility throughout |
| New content | Quoted per page | Part of the ongoing work |
| When the site is rebuilt | The SEO work is redone too | Comes along |
| Cost | Hours or a retainer on top of the site | Included from 1 495 SEK/month |
Neither model makes rankings possible to guarantee. See the questions further down.
A fixed monthly price. Product and outcome — not hours.
“Big projects always blow the budget”
A fixed monthly price. No running hours, no change-order invoices.
“The upfront investment is too risky”
No setup cost. The product pays for itself against the effect it creates.
“Agencies bill hours, not results”
We charge for the product and the outcome. Development, hosting and support are included.
How it works
Mapping
What do you rank for today, what should you rank for, and where is the gap?
Structure
We lay out the site map around search intent before the content is written.
Content and technology
Copy, headings, load time and structured data in place.
Ongoing
We extend what turns out to work and fix what does not.
Common questions
What does an SEO agency cost?
With us it is part of the monthly fee, from 1 495 SEK. We do not sell SEO separately, because in practice that would mean we built the site without it.
How long before we see results?
Technical improvements can show within weeks. Building position on competitive searches takes months. Anyone promising fast results on broad terms is selling something other than SEO.
Can you guarantee a first-page ranking?
No, and no serious supplier can. We can influence what is influenceable: structure, content, technology and linking. Google decides the position.
What matters most if we only do one thing?
Build a separate page per service or question, written in the customer's language rather than your own. That almost always returns more than all the technical work put together.
Can you take over SEO for a site you did not build?
Yes, but we tell you what we see first. Sometimes the site is sound and the work is content and structure. Sometimes the problem is the platform, and then it is more honest to say a rebuild beats ten months of optimisation.
Do you help with local SEO?
Yes. For companies with a geographic catchment, local visibility is often what returns the most, and we work with content, city pages and the Google profile.
Why give away your whole method in the guide?
Because knowing what to do is rarely the hard part. The hard part is doing it every month while also running a company. Read the guide and do it yourself if you have the time — it is written to be enough.
Tell us what you want to build
Describe briefly where you are and we will come back within one working day with a concrete proposal — and a price.
Pick whichever is closest and we will take it from there.
Something else? Write to us in your own words at the top of the page.