Build an online store – from platform choice to launched store
The most important decision is made before anything is built: which platform the business actually requires. Here is our honest walkthrough.
Something else? Write to us in your own words at the top of the page.
The platform choice decides more than the design
Most people setting out to build a store start at the wrong end — with how it should look. But what decides whether the store works in two years is rarely the design; it is whether the platform can carry the business logic.
The questions that actually matter: how many products and variants? Do you sell to consumers, businesses, or both? Do different customers need different prices? Do stock and orders have to line up with an ERP? Are there steps in the sale that do not go through a normal checkout?
The answers almost always point clearly in one direction. We go through them first and recommend after that — even when the recommendation is the simpler and cheaper route.
Shopify or custom – how we choose
No platform is best in general. It is best for a particular situation.
Choose Shopify when
You sell physical products through a reasonably standard process, want to be live quickly, and do not need unusual business logic. The shortest route to a store that works.
Choose custom when
The business logic is unusual — B2B prices per customer, quote flows, configurators, subscriptions with their own rules — or when platform fees grow faster than the benefit.
The combination is often the answer
Shopify as store and checkout, with custom integrations and functionality on top. That gives you the safety of the standard with your own logic where it is needed.
What is always included
Product structure, payment flows, shipping, SEO foundation, performance and hosting — whichever route you choose.
A fixed monthly price. Product and outcome — not hours.
“Big projects always blow the budget”
A fixed monthly price. No running hours, no change-order invoices.
“The upfront investment is too risky”
No setup cost. The product pays for itself against the effect it creates.
“Agencies bill hours, not results”
We charge for the product and the outcome. Development, hosting and support are included.
From decision to launch
Walkthrough
Range, customer types, pricing and the systems the store has to talk to.
Recommendation
We propose platform and scope — and explain why.
Build
Store, product data and integrations. We show you as we go.
Launch and growth
After go-live the work continues with conversion, SEO and new features.
Common questions
What does it cost to build an online store?
With us you pay a fixed monthly price rather than a project sum. The level is driven by the size of the range and which integrations are needed, and the price is set before the build starts.
How long does it take?
A standard store with a manageable range can be live in a few weeks. What normally takes time is product data and integrations, not the store itself.
What is the difference from building it ourselves?
Building a store that works is easy. Building one that converts, loads fast, is found in Google and stays in step with the ERP is a different job. The difference shows in the order flow, not on launch day.
Can you migrate our existing store?
Yes. Migrating products, customers, orders and URLs is routine. The most important thing in a move is that old URLs do not start returning 404 — we handle that with redirects.
What happens to SEO when we change platform?
With the right redirects and the structure preserved, the effect is usually neutral or positive. Without them you often lose a large share of the traffic — it is the single most common platform-migration mistake.
Tell us what you want to build
Describe briefly where you are and we will come back within one working day with a concrete proposal — and a price.
Pick whichever is closest and we will take it from there.
Something else? Write to us in your own words at the top of the page.